#Budget planning examples trial#

What should your social media budget plan include? Content creation Social media budgetĪccording to CMO Survey, the percentage of marketing budget businesses spent on social media in 2022, in the 12 months following 2022, and the next five years break down as follows.

This figure leaves you with a marketing budget of $87,000. So let’s say your business has an annual revenue of $1 million dollars. Their findings report that marketing budgets have grown 10.4% over the last year due to the “growing importance of marketing in organizations, which has increased in more than half of all companies during the pandemic.” So how much does this equate to in dollars?ĬMO Survey’s research shows that marketing budgets are 8.7% of a company’s revenue. The folks over at CMO Survey asked over 270 chief marketing officers (CMOs) about their marketing budgets in 2022. How much company budget you allocate to marketing and social media will depend on your company size, team size, industry, revenue, and business goals. There’s no hard and fast rule for how much to spend on marketing or social media specifically because every business is different. How big should your social media budget be? Whatever tool you use, make sure that the data is clearly presented, easy to understand, and helps you analyze where you’re spending money and if you see a return on investment.

#Budget planning examples trial#

Free 30-Day Trial What is a social media budget?Ī social media budget is a document that specifies how much you plan to spend on social media over a specific time, e.g., a month, a quarter, or a year, and creates a clear understanding of the costs associated with running your social media campaigns.īudget information is typically presented in a spreadsheet, but it’s not uncommon to see social media budgets in other tools such as Notion or Airtable.